How Do You Review a Competitor's Website With Your Team?

Most competitor reviews fail for one reason. The reviewer writes notes in a document and the page changes next week. Six months later nobody knows what the notes referred to.

This method fixes that. The page and the comments live together, and the page is a dated copy.

1) What you need

• A Display account. Capture by Display needs one.
• Desktop Chrome with the Capture extension from the Chrome Web Store.
• Two to five teammates who are members of your Display organization.
• An agent (Cursor, Codex, Claude Code or any other) for the summary.

2) Step by step

Step 1: Choose one page and one question

Pick one page. A pricing page or a home page works best. Write one question at the top of your notes, for example: "Why would a buyer choose them over us?"

A review with no question turns into a list of opinions.

Step 2: Capture the page

1. Open the page in desktop Chrome. Scroll once to the bottom so lazy sections load.
2. Select the Capture icon and sign in.
3. Open the Publish panel and read the preview and the list of omissions.
4. Keep the access rule private, or choose company access.
5. Publish.

You now have a link to a copy of the page as it looked today. Put the date in the artifact name, for example "Acme pricing page – 14 Oct 2026".

Step 3: Comment against a checklist

Ask each reviewer to select text on the copy and comment. Give them this checklist so comments compare.

You can also publish without comments and add them in the artifact later. Members of your organization comment on the artifact page.

Step 4: Ask an agent to summarize

Give the agent the link and a prompt like this:

Read the Display artifact at [link], including every comment.
Write a one-page summary for our product team:
1. Their positioning in two sentences.
2. A table: area, what they claim, what our reviewers said.
3. Three gaps we can use.
4. Claims we should not copy because we cannot prove them.
Publish the summary to Display with company access
and reply with the link.

The agent reads the page and the threads through Display's MCP server or CLI. It publishes the summary as a new document. Your team reads and comments on the summary in the same way.

Step 5: Repeat every quarter

Capture the same page again next quarter. Open both copies. You see what changed, and the dated names tell you when.

3) Where this method is weak

• Capture is a copy of one page. It does not crawl a whole site.
• Some content will be missing. Cross-origin frames, canvas graphics and protected video may be placeholders. Read the omission list.
• Personalized pages differ. The copy shows what your browser saw. Another visitor may see something else.
• A login wall blocks it. Capture does not fetch private assets with your cookies.
• Guests cannot comment yet. If an outside advisor must review, they can view a copy you share. Collect their notes in a call and add them yourself.

4) Keep the copy private

A copy of someone else's site is for internal analysis. Do not make it public. Capture publishes as private by default, and an Owner can restrict Public sharing for the whole organization. Keep that setting if your company reviews competitors often.

Display is the docs workspace for agents and people. Any agent publishes docs and files to a link. Your team opens the link with the account they already use. They comment and edit in-line. Any agent or teammate can publish the next version to the same link.

5) Alternatives

For more detail on saving pages, read how to save a web page as HTML and share it.

We read Capture's behavior in Display's own specification on 14 October 2026. Check the extension's store listing for its current version.