GitBook charges $249/month for visitor authentication — and it can't host arbitrary HTML. display.dev publishes any HTML or Markdown behind company SSO for $49/month flat. No editor required.
| display.dev | GitBook Ultimate | |
|---|---|---|
| Monthly cost | $49 | $249 |
| Visitor authentication | ✅ | ✅ |
| Arbitrary HTML hosting | ✅ | ❌ |
| CLI publishing | ✅ | ❌ |
| MCP integration | ✅ | ❌ |
| Structured documentation editor | ❌ | ✅ |
| AI search on docs | ❌ | ✅ |
| Unlimited viewers | ✅ | ✅ |
| Git sync (Markdown) | ✅ (publish dir) | ✅ (native) |
GitBook's free and Premium ($65/month) tiers don't include visitor authentication. To restrict a GitBook space to specific viewers — a company's internal team, for instance — you need Ultimate at $249/month.
For the specific job of "share HTML or Markdown with my company," that's $200/month more than display.dev for a feature set that excludes arbitrary HTML hosting.
GitBook is a documentation platform. It has an editor, a page tree, collaborative authoring, and AI-powered search. For teams building and maintaining structured developer documentation, it's strong.
It cannot host arbitrary HTML. Claude Code artifacts, Playwright reports, Jupyter exports, D3 visualizations — none of these can live in GitBook. GitBook hosts GitBook-formatted content.
display.dev has no editor. It publishes files. Any HTML file, any Markdown file, from any tool, to a company-authenticated URL.
Yes. GitBook for maintained developer documentation. display.dev for ad-hoc artifacts, AI-generated content, and anything that isn't structured docs. Most teams that use both don't see them as competing.
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No. GitBook renders its own content format. You cannot upload and serve an arbitrary HTML file through GitBook.
No. display.dev is a publishing tool. Create content in any tool you use; publish it with one command.
Ultimate: $249/month.
Free tier. No credit card. One-time password auth on free, Google + Microsoft SSO on Teams ($49/month flat).