The Vercel alternative for internal sharing
Everything you share with Vercel,
without the git project.
Vercel is a deployment platform for web applications. Using it to share an HTML file with your company costs $320+/month and requires a git project. display.dev publishes any HTML file behind company SSO in 15 seconds. €49/month flat. No git repo required.
The demo shows an agent publishing a doc to display.dev – from a chat or a terminal – then the team opening its URL, commenting, the agent publishing v2 at the same URL, and the doc being shared with someone outside the company.
Cursor, Codex, Claude Code – any agent that writes a file. Switch agents anytime – your URLs, versions and comments stay put.
Indigo Engineering
display.dev vs. Vercel
| display.dev | Vercel | |
|---|---|---|
| Monthly price (company-wide) | €49 flat | $320+ |
| SSO (Google + Microsoft) | ✅ Included | $300/mo add-on |
| File upload (no git project) | ✅ | ❌ |
Publish CLI (dsp publish ./file.html) | ✅ | ❌ |
| MCP for Claude Desktop | ✅ | ❌ |
| Unlimited viewers | ✅ | ✅ |
| Per-seat pricing | ❌ | ✅ ($20/seat) |
| Setup time | 15 seconds | 20–30 minutes |
The price difference is 6×
- Vercel
- $20/seat/month on Pro, plus $300/month for the single SAML SSO add-on (2026 list price). Five engineers and 100 colleagues who need to read internal content: $400+/month, for one project.
- display.dev
- €49/month on Pro. Unlimited viewers. Google and Microsoft SSO included. Every artifact your team publishes, at one flat price.
Vercel is excellent – for deploying applications
- What it was built for
- Build pipelines, framework optimization for Next.js, Remix and SvelteKit, edge functions, preview deployments on pull requests, CI/CD from git. It is a strong product for running a web application.
- What it was not built for
- Publishing a document. You cannot upload an HTML file to Vercel – every artifact needs a git-connected project. Its SSO protects application deployments, not the report Claude Code generated this morning.
What Vercel can't do for internal sharing
Vercel's route to one authenticated HTML file is a git repo, a project, the $300/month SAML add-on, an identity-provider config and a deploy – about 25 minutes, then $320+/month recurring.
display.dev covers unlimited artifacts for one organization at €49/month, and a PM can publish by asking Claude Desktop for a company-gated URL.
- ✗No file uploadEvery artifact needs a git repository.
dsp publish ./report.htmlhas no equivalent. - ✗No CLI for one-off publishingThe Vercel CLI deploys projects, not individual files.
- ✗SSO is per project, not per organizationAt $300/month per protected deployment, 10 internal artifacts is $3,000/month.
- ✗No path for non-engineersPMs and analysts don't have a git workflow, so the artifact never leaves the engineer's laptop.
From file to authenticated URL
short_id and base_version and the same link shows the new version.Who can open it
A public URL, no sign-in, for anything you would happily post in a tweet.
Named email addresses only – the right level for a client or a contractor you don't want inside company sign-in.
Anyone signing in with a verified company domain gets in, through Google Workspace or Microsoft Entra ID. Viewers are unlimited and free on every plan.
You change the level any time. Move an artifact from company-gated to public and back. The URL stays the same.
When to use which
- Vercel
- You're deploying a web application with a build pipeline, a git repo and an engineering team maintaining it. You need framework optimization, edge functions or CI/CD. You already pay for Vercel Enterprise and the SSO cost is sunk.
- display.dev
- You have an HTML file – from Claude Code, Cursor, a CI pipeline or a data export – and your company needs to read it. No git project, no deploy. A CLI command or an MCP tool, Google and Microsoft SSO, €49/month flat.
Pricing
Try it. No credit card.
- Included: 10 gated artifacts
- Included: Unlimited public artifacts*
- Included: 50MB storage
- Not included: Version history
- Not included: Google + Microsoft SSO
- Not included: Audit logs
display.dev branded
Individuals. Unlimited gated sharing.
- Included: Unlimited gated artifacts
- Included: Unlimited public artifacts
- Included: 1GB storage
- Included: 10 versions
- Not included: Google + Microsoft SSO
- Not included: Audit logs
For teams that need company auth.
- Included: Unlimited gated artifacts
- Included: Unlimited public artifacts
- Included: 25GB storage
- Included: 50 versions
- Included: Google + Microsoft SSO
- Included: 90 days audit logs
For compliance-driven organizations.
From €499/mo
- Included: Unlimited gated artifacts
- Included: Unlimited public artifacts
- Included: Custom storage
- Included: Unlimited versions
- Included: Google + Microsoft SSO
- Included: 365 days audit logs
Try display.dev free
- €49/month flat – not $320+/month, not per-project SSO billing
- No git repo required – upload any HTML file directly
- First artifact in 15 seconds · No credit card
Features
Viewers click a link and sign in with their Google or Microsoft account, or a one-time password. No app to install. No account to create. No IT ticket.
Inline comments on every artifact. Your agent reads them via MCP, fetches the current version, republishes with short_id and base_version, and resolves the thread. The artifact stays the current version at the same URL, not a one-shot screenshot.
dsp publish ./file.html from your terminal, or one sentence in Claude Desktop. No git repo, no deploy pipeline, no project to configure.
Every artifact gets a URL that keeps working. Share in Slack, link in Notion, paste in email. It still works six months later.
No per-seat pricing at any tier. Share with your PM, exec, legal team, or designer for the same flat price.
Cursor, Codex, and Claude Code all work, along with any agent that creates HTML or Markdown output.
Common questions.
Can I use Vercel for internal HTML sharing on the free tier?
No. Vercel's Hobby (free) tier does not include password protection or SSO. All hosted content is public.
What if I already use Vercel for our main product?
Keep using it. Use display.dev for artifact publishing alongside it. Vercel deploys your application; display.dev publishes your internal documents and reports. Most teams use both.
Does display.dev do anything Vercel does for application deployment?
No. display.dev doesn't support build pipelines, edge functions, framework optimization, or CI/CD from git. It publishes HTML and Markdown files behind company auth. Different tools for different jobs.
What about Vercel password protection – isn't that $150/month instead of $300/month?
Password protection uses a shared credential, not identity-based auth. Anyone who knows the password can view the content – no per-user audit trail, no domain restriction. It's meaningfully weaker than SSO for anything sensitive.
Can I see who published each version, human or agent?
Yes. display.dev attributes every version and comment to the agent and the human it acted for, in the comment thread and the audit log. See how identity works.
Publish your first artifact in 15 seconds.
Free tier. No credit card. One-time password auth on free, Google + Microsoft SSO on Pro (€49/month flat).