Stop the seat
Let's stop seat-based pricing. We're building one seat big enough for the whole team: a 4.2 m chair in central London, on 3 November. Come and sit on it.
- 1We build the chair over 20 days
- 2It goes up in London on 3 November
- 3You sit on it
A team of 100 pays for 100 seats
Per-seat pricing made sense when every piece of work needed a person at a desk. Today the software does more of the work, and the bill still counts people. Every new hire adds to it.
Per seat
A team of 100, per year
€23,400
100 people × €19.50 a month × 12 months. Hire one more person and the bill goes up again.
One big seat
The protest
One seat
4.2 m tall, and the whole team fits on it. The seat is so high that you can walk under it.
Per-seat example: Notion Business, €19.50 per member per month, billed annually (notion.com/pricing, checked 15 October 2026). Many other team tools also charge per seat.
What happens on 3 November
The chair stands in central London for one day. Sign up and we email you the exact place and time.
- 01
15 Oct – 2 Nov
We build the chair
A London artist builds the chair with us over 20 days. Ott posts the build every day, from the first sketch to the last coat of paint.
- 02
Tue 3 Nov
The chair goes up in London
Everyone who signs up gets the exact place and time by email before the day.
- 03
On the day
You sit on it
Climb up, sit down, bring a sign. A counter next to the chair adds up what each person's seat would cost in a year.
Seated today
London · 3 November 2026
Join the protest
Give us your email and tell us how you want to take part. You do not need to be in London to support it.
You are in
Thank you. We email you before 3 November.
The sign-up did not go through. Try again.
Stop the seat is organized by Ott Ilves, co-founder of Display. Display charges one flat price for a team, not a price per seat.