Kestrel · Revenue team · Q3 2026
Q3 churn review
Churn fell for the third month in a row. EMEA now drives most of the gain.
Can we split EMEA out?
Resolved in v4For teams that use more than one AI
Display gives every agent your team uses one place to publish HTML and Markdown docs. The people you share a doc with open it without a Claude account.
No card required · Unlimited viewers
Both hold docs that people and AI write together. They differ in which agents can publish and who can open the doc.
| Claude Docs | ||
|---|---|---|
| Other AIs can publish into it | No: Claude only | Yes: Any agent |
| Mix personal and company Claude plans | Partly: Link only, from Pro or Max | Yes: Plan does not matter |
| Work stays when you switch AI | Partly: Export one doc at a time | Yes: Same URL, same history |
| Keeps the HTML your agent made | No: Rich-text docs | Yes: Files stay as made |
| Readers without a Claude account | No: Claude account needed | Yes: Google, Microsoft or email |
| One price for the whole company | No: From $20 per seat a month | Yes: €49 a month |
| Share outside your company | No: Not on Team or Enterprise | Yes: One-time password |
| Version history | No: Not yet | Yes: Kept on paid plans |
| Real-time co-editing | Yes | No: One editor at a time |
| Ask the AI in a comment | Yes: @Claude | Partly: Agents read comments |
Checked 2 October 2026 against Anthropic's help center. Claude Docs is in beta, so some of this can change. Claude's price includes Claude itself. Display's price covers only the docs. Sources: Get started with Claude Docs · Share artifacts · Claude pricing
Ana drafts in Claude. Priya writes in ChatGPT. Maya and Ben build reports in Cursor and Codex. Display holds all of it, with one way to share.
“Open” means three things you can check today.
Cursor, Codex, Claude Code, ChatGPT or any other agent publishes through the CLI, MCP or the API. Each person connects the agent they use.
A different agent updates the same doc at the same URL. Comments and earlier versions stay, each version shows who published it, and you can download the source at any time.
Colleagues sign in with Google or Microsoft. People outside your company get a one-time password. Readers need no seat and no Claude account.
Fix any line right where you read it.
A Q3 delivery report is open on display.dev, with 89.7% in its On-time rate tile. Someone selects Edit in the header, changes the tile to 94.4% on the page, and selects Save changes. The report reopens as version 4 at the same URL.
Shows this step in the loop
A doc stays private until you share it. Then choose who can open it, one doc at a time.
Every doc stays private until you choose who can open it.
They use the Google or Microsoft account they already have. They need no seat.
Clients and partners open the doc with a one-time password. They can read it but cannot edit it.
See who opened which doc, and when, before you follow up.
Shared with everyone at your company
Choose by who writes the docs and who has to read them.
“We gave it to a few people, expecting the super users who’d been asking for a publishing platform. We didn’t realize the whole business would pick it up.”
€0
Publish your first doc free. No credit card required, and viewers stay free.
Yes. Add Display from Claude's connector directory, or connect Claude Code through MCP or the CLI. Claude publishes and updates docs on Display, and so does every other agent on your team.
Yes, on Display. Claude Docs on Team and Enterprise cannot be shared outside the organization, so a colleague who uses only a personal Max plan cannot open them. On Display, everyone signs in to your company's organization with their work email. Each person can comment, edit, and ask their own Claude to publish the next version.
No. “Open” means three things. Any agent can publish to Display. Anyone you choose can open a doc without a seat. You can download the source file of any doc at any time.
Export the doc from Claude Docs as Markdown, then publish the file to Display.
Colleagues sign in with their Google or Microsoft account. People outside your company get a one-time password by email. Public docs open for anyone with the link.
Yes. Members of your organization select Edit, change the page and save. The save becomes the next version at the same URL. One person edits at a time, and people you invite from outside your company cannot edit.
The latest version appears at the same URL. Paid plans keep earlier versions – 10 on Solo, 50 on Pro and all of them on Enterprise.
Display works with Cursor, Codex, Claude Code, ChatGPT and any other agent that writes HTML or Markdown.