Chromatic is a design review and visual regression testing platform. It's excellent at what it does: catching visual regressions, managing design review workflows, and syncing with Figma. If you just need to host your Storybook build behind company SSO — without the visual testing overhead — Display is a simpler, cheaper path.
| Display | Chromatic | |
|---|---|---|
| Monthly price (company auth) | $49 flat | $149–$299/mo |
| Host Storybook behind SSO | ✅ | ✅ |
| Google Workspace SSO | ✅ Included | ✅ (paid) |
| Microsoft 365 SSO | ✅ Included | ⚠️ Limited |
| Visual regression testing | ❌ | ✅ |
| Figma integration | ❌ | ✅ |
| Design review workflow | ❌ | ✅ |
| Host any HTML artifact | ✅ | ❌ |
| CLI publish | ✅ (dsp publish) | ✅ (chromatic) |
| CI/CD integration | ✅ | ✅ |
| Flat pricing (unlimited viewers) | ✅ | ❌ (snapshot-based) |
| Publish time | 15 seconds | Build + upload |
Chromatic pricing is based on snapshots (screenshots taken for visual comparison). For a Storybook with 200 components, a full test run might take 200+ snapshots. Their pricing scales with snapshot count and team size.
For teams that only need Storybook hosting behind company SSO — not visual testing — that's significant overhead.
Display Teams: $49/month flat. Publish your Storybook build directory, get a permanent URL behind Google + Microsoft SSO. No snapshot limits. No per-seat pricing.
Chromatic earns its price when you need:
If your team uses Chromatic for visual testing and you want the Storybook hosting as a bonus, that's a different calculation.
Storybook's build output is a static directory — storybook-static/. Publish it:
npx storybook build --output-dir storybook-static
dsp publish ./storybook-static/ --name storybook-mainEvery developer with a @yourcompany.com email can view it — one-click Google or Microsoft auth. No Chromatic account. No snapshot budget. No design review workflow required.
From CI:
- name: Build Storybook
run: npx storybook build --output-dir storybook-static
- name: Publish to Display
run: dsp publish ./storybook-static/ --name "storybook-${{ github.ref_name }}"
env:
DISPLAY_TOKEN: ${{ secrets.DISPLAY_TOKEN }}Display isn't Storybook-specific. The same tool that hosts your Storybook build also hosts:
One CLI, one authentication layer, one flat price.
Free — one-time password auth, 50MB, unlimited viewers
Teams ($49/month) — Google + Microsoft SSO, 25GB, custom domain, unlimited viewers
Publish your Storybook build free →
Yes. Storybook's build output (storybook-static/) is a self-contained static site. dsp publish ./storybook-static/ serves it at a Display URL with all assets resolved. The full interactive Storybook — all stories, canvas, docs — renders as Storybook intended.
Yes. Use a unique name per branch: --name "storybook-${{ github.ref_name }}". Each branch gets its own URL. Main stays at /storybook-main, feature branches at /storybook-feature-x.
No. Display is a publishing tool — it hosts your artifacts. For visual regression testing, you'd still need Chromatic or a similar tool (Percy, Lost Pixel, Playwright screenshot testing). Display and Chromatic can coexist: Chromatic for test runs, Display for sharing the latest Storybook build with the broader team.
No. Viewers authenticate with their company Google or Microsoft account. No third-party accounts required.
Storybook builds are typically 5–50MB depending on the number of components and assets. At 25GB, you can store hundreds of builds simultaneously. Use unique names per commit/branch to preserve history.
Free tier. No credit card. One-time password auth on free, Google + Microsoft SSO on Teams ($49/month flat).