# Growth weekly – 21 July 2026

**Attendees:** Sara (chair), Tom, Yuki, Deniz · **Duration:** 25 min ·
**Recording:** internal only

> **TL;DR:** Referral experiment extends two weeks with a bigger sample.
> Pricing-page rewrite ships Thursday. Yuki owns the churn-interview
> synthesis, due next Monday.

## Agenda

1. Referral experiment readout
2. Pricing-page rewrite status
3. Churn interviews – next steps

## Notes

**Referral experiment.** Two weeks in: 4.1% of invited users sent at
least one referral (target was 5%). Confidence interval still too wide to
call it – sample is 1,100 users. Tom proposes extending two weeks to
reach ~2,500. No objections.

**Pricing-page rewrite.** Copy approved Friday. Deniz lands the new
comparison table Wednesday; ship Thursday morning so there's a full day
of traffic before the weekend.

**Churn interviews.** Nine of ten interviews done. Recurring theme:
people churn at the seat-count review, not at renewal. Yuki synthesizes
into three findings with quotes.

## Decisions

- Extend the referral experiment to 4 August (sample ~2,500).
- Pricing page ships Thursday 24 July, morning.

## Action items

| Action | Owner | Due |
|---|---|---|
| Extend experiment config + new stop date | Tom | 22 Jul |
| Ship pricing-page rewrite | Deniz | 24 Jul |
| Churn-interview synthesis (3 findings, with quotes) | Yuki | 28 Jul |
| Book next readout with the wider team | Sara | 25 Jul |